Marketing Advice
By David Woodward

In the entertainment industry, you need to constantly be trying to be one up on your competition and ahead in the game!

You need to present yourself to casting agents and audition panels in the best possible way to heighten your chance of securing the job. Before trying to secure any roles ensure your professional performance resume and bio is up to date and has all correct contact details of your agent. Also make sure that you have a recent photographic portfolio showing the diversity of characters and styles you could easily pull off, most importantly is an up to date head shot that shows your most attractive facial attributes to ensure any panel refers back to you looking your best.

Photo’s like these are also great to use on your own personal website, a website is a great way to market yourself and can be constantly kept fresh and updated.

Consult a professional publicist or write for yourself a bio that will leave the reader intrigued by you and wanting to know more whilst still outlining any necessary details that will best sell you.

Casting agents and audition panels operate in a professional manner and like to feel confident that any artists they select for work are also professional, be aware of this when you consider how you dress for an audition or reading and also how you conduct yourself whilst waiting to audition - don’t forget, the most important thing is to leave a big and positive impression so that you are remembered and at the forefront of their mind.

You are your own walking advertisement and are constantly marketing your looks, talent and potential… your agent can send you for an audition but securing the job is up to you!

David Woodward is a former Marketing Director at OzEmail