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Woman on a mission
October 16: Out of nowhere, a new
theatrical force has emerged and the woman behind it is determined to prove there's room
for another subscription season in Sydney, writes TROY DODDS...
Last
Thursday, Julie Mullins stood before some of Sydney theatres most respected
producers, actors, directors and writers and launched the Seymour Centres first ever
subscription season.
Mullins, who many would remember from the television show Neighbours, is the
General Manager of the Seymour and the architect behind the subscription season, which
includes 12 productions including the world premiere of the highly anticipated musical
The Hatpin.
What was most exciting about last Thursdays announcement wasnt the array of
plays and musicals announced, but watching the bubbly and sociable Mullins in action.
Clearly humble, she defies the typical stereotype of a theatrical artistic director or
general manager and it was refreshing to say the least.
Theres several things that need to be pointed out in relation to the Seymours
first ever subscription season.
Firstly, the entire concept is commercially funded there is no Federal or State
Government assistance, nor has there been cries for any.
We are not funded at all and I guess that is what is most rare about it,
Mullins said.
We function commercially to recoup our costs, including my wage, the cleaners
wage and other costs associated with running the company.
Ms Mullins is also aware that the company will not necessarily become a major theatrical
force overnight and she is more than willing to wait.
We dont have any big expectations for subscribers in our first year, she
said.
We will measure our success not on our initial subscriber base, but on the audience
response to our first 12 productions. Were certainly not going to become the Sydney
Theatre Company overnight, with thousands and thousands of subscribers.
Producing such high levels of theatre at one of Sydneys most iconic venues is a long
way from the western Sydney suburb of Penrith, where Mullins grew up. She is the daughter
of Allan Mullins, the first specialist surgeon to base himself in Penrith. One of the Joan
Sutherland Performing Arts Centres theatres carries his name as tribute to his
contribution to the area.
She admits she faces a mammoth task next year, given the decision to present 12 shows
straight off the bat.
We actually didnt expect to get 12 in our first year I thought we would
get six or eight if we were lucky, she said.
Were really happy with the season and its variety. The Seymour has been known
for its variety and weve decided to talk it up and celebrate it.
Weve passed phase one which was to negotiate all the deals and work out our
subscription partners. Now we have to shift into the implementation stage.
For details on the companys subscription season, call 9351 7940. |