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The Aussie Theatre Network provides a unique opportunity for those wishing to promote anything to do with the world of theatre: an undisputed target audience. AussieTheatre.com is Australia's leading theatre website, providing a dedicated information service to the ticket buying public, the industry itself and those with a keen interest in plays, musicals and cabaret. The fact that its audience, unlike many other media outlets, is directly theatre-oriented means it is easier for companies to promote their product or show.

So, why advertise on AussieTheatre.com?


The News Breakers
Other websites do a wonderful job in reporting theatre news and producing reviews and other information, but only one website is the true news breakers – AussieTheatre.com.

Some of the major news stories AussieTheatre.com has broken before any other media outlet – including the print media – include:

* A world first revelation that Australian performer Helen Dallimore was to take the role of Glinda in the West End production of Wicked.

* The cancellation of the Sydney season of The Full Monty and the early conclusion of the Melbourne season.

* The news that the 1997 Tony Award winning Broadway musical Titanic would be produced in Australia.

* The news that The Production Company would stage Thoroughly Modern Millie as part of their 2006 season.

* The news that Deni Hines and Tamsin Carroll would lead the cast of Dusty.

* The stunning battle between Miss Saigon and Priscilla for use of the Lyric Theatre.

This is just a sample of the many, many stories we've broken first over the years.

The breaking stories, the exclusive reports, the in depth interviews – they go on, and on and on. One thing is for certain – AussieTheatre.com has proven itself as an accurate, reliable and serious news website.

On the same token, the website has never denied that it sometimes runs in a ‘tabloid’ format. The Aussie Theatre Network believes the Australian theatre industry needs a media outlet that will chase up rumours, break big stories and provide a new dimension to theatre coverage in this country.

And the industry wants this website – the proof is in the pudding. The website has become an industry hub, with performers, directors and producers constantly expressing their support.

Over the years, AussieTheatre.com has brought theatre-goers hundreds of news stories, covering announcements, press releases, general news and of course our own breaking stories, ensuring a well-rounded and complete coverage of news.


The AussieTheatre.com Difference
AussieTheatre.com has guts. We’re willing to break a big story, even if people may not want it out there. It’s the reason newspapers sell – fresh, exclusive news.

Because AussieTheatre.com has such a heavy industry readership, we pride ourselves on keeping the industry informed. We pride ourselves on being first, and on being a fountain of knowledge when it comes to musical theatre, straight theatre and cabaret.

We have a wide range of respected industry sources, willing to bring big stories straight to the AussieTheatre.com news desk – and we’ll sniff for stories, too.

Still, AussieTheatre.com has an impressive relationship with publicists right across the country. The website, at its core, understands the industry – and any story we have is carefully considered before it goes to print. Some of the country’s top producers have been willing to comment to our team on any issues causing concern, proving an understanding of the website’s value exists.


Advertising Rates
A range of advertising opportunities exist with AussieTheatre.com. Our advertising rates, as of January 2008, are as follows:

Frontpage Banner (468x60) for one month: $249.00
Frontpage Banner (468x60) for three months: $498.00
Frontpage Banner (468x60) for six months: $599.00

Frontpage Banner (800x114) for one month: $349.00
Frontpage Banner (800x114) for three months: $698.00
Frontpage Banner (800x114) for six months: $899.00

Banner on any page (468x60) for one month: $49.00
Banner on any page (468x60) for three months: $98.00
Banner on any page (468x60) for six months: $195.00

NB: No GST is included in these prices however in accordance with the Australian Tax Department & The Department of Fair Trading, no GST will be charged on these rates at all.


Competitor Alexa Rankings (05/01/08)
AussieTheatre.com: Ranks 575,240th
StageNoise.com: Ranks 2,398,876th
AustralianStage.com.au: Ranks 1,186,518th

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.


Contact Us
To discuss any issues in relation to advertising, contact Troy Dodds at troy@aussietheatre.com, Erin James at erinjames@aussietheatre.com or call 0405 309 192.